SEO – or Search Engine Optimisation – is the practice of increasing the quantity and quality of traffic to your website from Google’s organic (unpaid) results. This includes Google Maps. We have simplified SEO into 7 pillars – get these right and the results will follow!
When it comes to the actual wording or content of your site, it needs to be relevant to the keywords you’re trying to chase. While the words you’re trying to rank for need to be mentioned with sufficient frequency to create an impact, they cannot be used so frequently that Google sees them as spammy.
The quality of websites that link back to your own is crucial when it comes to impacting your SEO ranking. Furthermore, if your links are from low-quality sites, the toxicity score of your links will be high, which will have a detrimental effect on your ranking, and you may even incur a penalty where you will be removed from Google’s search results completely. You need a quality SEO agency like Search Rescue to provide quality, transparent backlinking.
The website architecture refers to components of a website such as page URL, meta title, meta description, alt tags, heading tags & more. The page title and meta description are particularly important because this is the headline and the first two lines of text as shown in the Google organic search results, and have a heavy impact on the click-through rate and resulting SEO clicks.
Google’s algorithm is changing daily meaning you need an SEO agency who are constantly evolving SEO methods to get optimal results. There are a number of different factors that determine how your website appears on Google and our job is to understand these and implement actions for optimal SEO results. With so many aspects to consider, it makes sense to work with an experienced team of search engine optimisation experts who live and breathe all things SEO.
We have a meticulous onboarding process to gain asset access, strategic keyword selection, goal configuration and then a prioritised action plan according to our initial SEO audit.
We also offer extremely detailed and transparent reporting which will show you exactly how well your campaigns are performing, what we have completed, what the backlinks were, areas for future growth and much more.
If you’re looking for an experienced and reliable SEO agency that will make the most of your advertising dollar, look no further than Search Rescue’s SEO services.
We are trusted by hundreds of brands from SMBs to ASX listed companies to turbo charge their SEO and the achieve record SEO results.
We run SEO on service based businesses like tradies, eCommerce websites and everything in between.
What is SEO?
SEO – or Search Engine Optimisation – is the practice of increasing the quantity and quality of traffic to your website through Google’s organic (unpaid) results.
How Search Rescue can help
Google’s algorithm is continually changing, which means that you need an SEO agency like us who are always learning and adapting the methods we use to get the most out of our SEO campaigns. There are a number of different factors and components that determine how your website appears on Google and at Search Rescue, our job is to understand what these mean for our clients. With so many aspects to consider, it makes sense to work with a dedicated team of search engine optimisationexperts who live and breathe all things SEO.
Delivering the best local SEO services & nationalSEO services Australia has to offer, the team at Search Rescue focus heavily on return on investment (ROI). We concentrate our efforts on keywords and search terms specific to your business that are going to increase both your online visibility and organic traffic.
Search Rescue conducts free, detailed SEO marketing audits which provide us with all the information we need to launch and tailor an SEO campaign for your business. We also offer extremely detailed and transparent reporting which will show you exactly how well your campaigns are performing, what we have completed, what the backlinks were, areas for future growth and much more.
If you’re looking for an experienced and reliable SEO agency that will make the most of your advertising dollar, look no further than Search Rescue’s SEO services.
Content
SEO – or search engine optimisation – can be broken up into seven major pillars, all of which will impact your online – the actual wording of the website, the website architecture, back-linking, social signals, site speed, GMB listing and the inclusion of a blog.
When it comes to the actual wording or content of your site, it needs to be relevant to the keywords you’re trying to chase. While the words you’re trying to rank for need to be mentioned with sufficient frequency create an impact, they cannot be used so frequently that Google sees it as spammy..
Architecture
The website architecture refers to components of a website such as page URL, meta title, meta description, alt tags, heading tags & more..
The page title and meta description are particularly important because this is the headline and the first two lines of of text as shown in the Google organic search results, and have a heavy impact on the click through rate and resulting SEO clicks.
Backlinking
Arguably the most difficult pillar of SEO marketing. A backlink for a given web resource is a link from another website to your website. Google likes your website to be linked from as many high-quality domains as possible. It is also essential to ensure that the number of backlinks you have is proportionate to the number of domains you are getting linked from. I.e. it is preferable to have 1000 links from 200 sites than having 10,000 links from just 50 sites.
The quality of websites that link back to your own is crucial when it comes to impacting your SEO ranking. Furthermore if your links are from low quality sites, thetoxicity score of your links will be high which will have a detrimental effect on your ranking, and you may even incur a penalty where you will be removed from Google’s search results completely. You need a quality SEO agency like Search Rescue to provide quality, transparent backlinking.
Social Signals
The fourth pillar is social signals. It’s essential to have your social buttons set up correctly on your website and to have consistent posts on your social media profiles because Google will then determine your business as being active.
If your social signals aren’t up to date and active, Google may see your business as dormant and your SEO strength will suffer as a result.
Blog
The fifth and final pillar is the inclusion regularly updated blog page on your site. If you have a blog page and are frequently contributing useful and informative content to your website, Google will look upon this favourably which will have a positive impact on your SEO. Furthermore if the blog topic is something frequently searched, your blog page will not only rank in Google but sometimes bring in considerable traffic.
Speed
Website speed is another important SEO ranking factor. Google wants its users to click through to sites which have a good website experience including a fast load time. Note that desktop and mobile load times are different so both renders need to be considered. We look at the factors that affect your load time. We action standard speed elements and for more complex script / file issues we will work with your website developer to prioritise these slow elements and resolve them. A complete SEO marketing agency like Search Rescue can help diagnose and resolve this important SEO pillar.
Google My Business (GMB)
If you have a location where you service your clients, you need to claim and complete all information of the GMB page. Furthermore, by getting positive reviews from happy clients, this will increase the rankings of this page.
We’ll run a complete audit and give you real advice. No sales talk. Just honest insights.
To under SEO, it is easier to break it up into bite sized chunks. Most SEO agencies will agree that it can be broken into on-page, off-page and technical SEO.
This consists of everything that your visitors would see while visiting your website. While content and UX remain king for all websites, a free SEO audit will identify if vital on page SEO factors were considered and implemented correctly. Some on page elements include:
No matter how trivial these factors seem, getting them right is imperative. If you change 10 factors by 10% you get a 100% improvement in results.
Sourcing quality, contextual backlinks is the probably hardest part of digital marketing - there we have said it! Link building is essentially outreach to other websites and getting a link from their site to yours. A link back from a large, high quality site will send stronger SEO signals than from a tiny site with little traffic / authority. Furthermore if that website is contextual to yours it will be even more valuable. A high number of backlinks from a high number of quality contextual sites will make your site more authoritative in Google’s eyes and it will reward you up the rankings. Your free SEO audit will include a backlink breakdown in terms of number and quality of these links. In the audit we would inspect:
Additional technical elements also play a huge role in achieving SEO results.
For a more detailed breakdown of SEO you can check the 7 pillars of SEO which expand on the above 3 elements.
The SEO strategy for e-commerce websites differs slightly from service based businesses. Ecommerce websites have an emphasis on product pages. Below are the most important elements of SEO on each product page:
Correct URL structure with the product name in the URL
Detailed product title and description information including the brand name, the product type, the size (if applicable) and any other attribute that the user may be searching for
Several images of the product
Videos of the product in use
Price
By having detailed information, you make it as compelling as possible for somebody to purchase your product. Furthermore you allow the big publishers like Google, Microsoft, Meta etc to read and serve your product on their sites.
For more detail on SEO on product pages click here.
We’re a small, high-performance team led by seasoned digital marketers, analysts, and creatives. No offshore support. No ticketing queues. You’ll know exactly who’s managing your campaigns.
Our detailed SEO setup process means that absolutely no stone is left unturned in building the perfect SEO campaign.
Another element we pride ourselves on at Search Rescue is pivoting of SEO campaigns. For example, if certain low competition keywords have hit top three rankings then we stop working on those and find more keywords to accomplish these rankings. We also start running SEO work on additional pages of the website to constantly aim for more traffic which equals more leads which equals more sales for our customers.
For more detail on SEO on product pages click here.
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CEO & Founder of
Ergo works Consulting
Our revenue has grown 45% on the back of Search Rescue’s SEO & Google Ads service. Our SEO keyword rankings have soared and we have gained 27 new clients from this digital marketing who are now ongoing accounts with Ergoworks.
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Volleyball Shop
We started using Search Rescue for our SEO in November 2020. In just 3 months we gained 5 new high traffic keywords into the top 3 positions and a further 9 high traffic keywords on to the first page. Additionally we had 7 brand new high traffic keywords indexed.
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Revive Lanscapes
We found it pretty overwhelming trying to find our way in SEO and Google Ads. We get approached all the time by agencies promising a million things. We were recommended Search Rescue from a colleague and once the digital marketing started, the results were too good.
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